ClubRSX is a Colorado based company that has earned a national presence by becoming the industry leaders in everything related to a vehicle made by Honda Motor Company; the Acura RSX. Their two main offerings are: an incredible forum community that allows fans of the RSX to share their knowledge, and become resources for eachother; and an extensive eCommerce store that offers a selection of just about every part and accessory available for the RSX.
Edifice Creative was hired to update the presentation layer, in a way that didn't completely abandon the exisiting mood, didn't betray the expectations of the existing and loyal user base, and was able to appear progressive in an ever-evolving industry. The new design has been successful in presenting the company as a thought-leader in the import aftermarket industry, with very little backlash from the often critical user base. Almost all of the users (145,388 at last count) who commented on the design had positive things to write.
